Coca-Cola chewing gum??? Why yes, there was! It was made from 1910 to 1917. The sticks of gum were shipped in the cardboard box that held the packs of gum. The gum was sold in packs for 5 cents each. After all the gum was sold, the store owner tossed these out, but luckily this one was saved. Amazing to look at something that is over 100 years old. If you know a Coca-Cola collector, ask them if they know about Coca-Cola gum!
Really the first commercial chewing gum in the US was in 1848 and made from the resin of spruce trees. Then in 1869, after a lot of trial and error, a new gum was introduced as Adams New York chewing gum. From there new flavors emerged including a licorice favor called Black Jack.
So Coca-Cola jumped in to join the many chewing gums offered. Lots of advertising was done to promote the Coca-Cola gum, including die-cut cardboard pieces, bookmarks, and paper fans. Due to the short time, the gum was produced, these early pieces of advertising are very hard to find. However, you can still find it today on websites such as icollect247.com. Feel comfortable with buying from the sellers on the site as they carry only “real” vintage pieces with no reproduction or limited edition items. If you want to learn more about collecting, please subscribe to our blog.
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